Hullabaloo joins ETIM AUNZ

Jun 28, 2024

ETIM Australia/New Zealand (ETIM AUNZ) has announced that Hullabaloo (B2B) Solutions Pty Ltd has joined ETIM AUNZ as an Associate Member. Hullabaloo is an Australian company providing solutions and services enabling businesses to optimise and accelerate their digital transformation strategies and help end users in their product selections.

“We know from first-hand experience that successfully operationalising digital transformation strategies offers significant benefits for any business, states Jeff Felsinger, Managing Director at Hullabaloo.

“Our advisory services, digital commerce enablers and accelerators help guide and convert complex business challenges into new opportunities for real growth and increased profitability.  We leverage our clients’ capability, data and content assets, technologies and services to operationalise and optimise their digital commerce strategy to be agile and responsive across business models for maximum customer revenue and impact”. 

“We see ETIM as an essential tool enabling our clients to increase their industry reach and more efficiently communicate their product information with their business partners and the wider industry”. 

“We are delighted to welcome Hullabaloo as an Associate Member of ETIM AUNZ as their support will help with the expansion and adoption of the ETIM model across Australia and New Zealand”, commented Lindsay Le Compte, General Manager of Construction and Infrastructure at the Australian Industry Group and ETIM AUNZ. 

“Their skills will enable both manufacturers and distributors to use the standardised ETIM descriptors to improve their online product offerings across Australia and New Zealand as well as globally through ETIM’s international chapters.”

Lindsay added “ETIM AUNZ is a collaborative process where all manufacturer and distributor members can contribute to define product classification standards that will drive the electrotechnology industry forward and contribute on a global stage. The advocacy and support of our local solution providers will enable the electrotechnology industry to drive digital transformation throughout the entire electrical and construction industry’s ecosystem.”

To learn more about ETIM AUNZ, its Product Expert Groups, and how manufacturers, distributors, reps, and service companies can participate, visit or contact Lindsay Le Compte at

About HULLABALOO – By Jeff Felsinger

We bring specialised knowledge and expertise in leveraging technology to drive business growth and innovation. Our valuable insights, best practices and lived experience can help provide your organization the strategic guidance to navigate the complex digital landscape. We have strong MDM | PIM heritage and lived business experience.

When we refer to a Lived Experience it is based on our learnings from having Implemented PIM |MDM in our own business – We launched Australia’s first managed services product Content Exchange Platform (cXp) in 2007, which included a supplier portal, MDM | PIM – multi-tenant environment and an e-Catalogue solution which was utilised by our customer, the NSW Government for 6 years.

We can help design, develop and implement robust data processes and strategies for MDM and PIM.

Content Factory | ISO rated – We treat data as a strategic asset for decision making. Having cleansed, enriched and transformed over 6 million SKUs since 2007. We understand first-hand the business implications and costs of bad data and the need for accurate, consistent, complete and enriched data for product search, customer experience and data analytics tools for insights that drive performance improvements and uncover valuable business intelligence.

Taxonomy Design & Development – We review and build data models and design data strategies that optimise MDM | PIM systems. Our Domain knowledge and experts help accelerate and optimise Digital transformation strategies.  

Enabling Your Supplier Community – We understand the barriers to supplier participation and the importance of enabling your supplier community to participate in your digital commerce journey – Our experienced supplier enablement teams have worked with customers to design enablement strategies that ramp up their supplier communities and deliver process efficiencies. We have managed over 2 Million SKUs across thousands of suppliers as well as syndicating content to CMS and PIM | MDM systems for our largest client the NSW Government.

MDM | PIM specialists – Our heritage is in MDM | PIM – Hullabaloo implemented and operated a MDM|PIM managed services platform for the NSW Government’s eMarketplace. Having been Awarded the Data and Content aggregator to the NSW Government we enabled their supplier community of 2K suppliers and managed and published over 2 Million product items.