Jul 28, 2022

National employer association Ai Group today officially launched the implementation in Australia and New Zealand of the ETIM classification standard for the construction sector. ETIM is an international classification model that provides construction industry participants with a much-needed structure for standardised (technical) product data exchange.

The ETIM technical information model has already been adopted in over 20 countries and has been translated into many different languages across global markets. Specifically, it defines in a consistent way the technical attributes that B2B buyers need in order to match a product to a particular need.

Implementing it for Australian and New Zealand businesses in the construction sector will have a number of benefits that include cost savings in design and construction delivery times and processes and it will support more sophisticated supply chain management practices.

Commenting on the launch, Innes Willox, Chief Executive of Ai Group, said that Ai Group was delighted to be invited to establish and operate a chapter of ETIM in Australia and New Zealand.

“Ai Group provides solution-driven advice to address business opportunities and risks, and introducing the ETIM model for business in both Australia and New Zealand is part of what we do to support industries, especially competing in global markets and supporting industry supply chains,” he said.

Mr Willox went on to announce that Andrew Bau from Siemens and Stephanie Edwards from NHP Electrical Engineering Products have been appointed as Co-Chairs of the ETIM Australia and New Zealand Advisory Board representing the electrotechnology sector.

“A number of major local and international manufacturers and distributors have agreed to support the introduction of the ETIM model for Australia and New Zealand and it is refreshing to see industry leading companies cooperating to advance the success and sustainability of their industry sector,” Mr Willox said.

A list of the Founding Members of the ETIM Chapter may be obtained by visiting the ETIM Australia and New Zealand website –

ETIM will initially be implemented for the electrotechnology sector followed by the plumbing, heating, ventilation and air-conditioning sectors then general building products.

For further information about ETIM Australia and New Zealand please contact Lindsay Le Compte, General Manager (Construction and Infrastructure) at Ai Group at or 0417481500.